A SWISS COMPANY WITH GLOBAL REACH
OUR STORY
Swiss Eyewear Group was founded in 2013 based on the principle that the highest quality eyewear should be affordable for everyone. We are the first-ever global Swiss eyewear company with our headquarters in Zürich, Switzerland.
Our dynamic, multicultural team has extensive optical industry experience. With team members located throughout the world, we are at the pulse of the latest fashion trends and technology innovations. We specialize in designing, crafting, and distributing high-quality, affordable eyewear.
Our products are distributed in over 90 countries around the globe.
EXCELLENCE IN DESIGN & ENGINEERING
Swiss Eyewear Group’s international team of designers and engineers guarantee that our glasses meet our Swiss quality standards and deliver exceptional performance.
Together with our certified manufacturing partners, we have implemented rigid quality control and sampling plans to ensure an exceptional customer experience.
Our Swiss engineering guarantees that all global eyewear standards are met and exceeded.
OUR JOURNEY SO FAR
2013
SWISS EYEWEAR GROUP FOUNDED
Founded in the heart of Zurich by five industry experts with over 100 years of combined eyewear experience.
Implemented an innovative company structure with stakeholders from all key cornerstones of the eyewear value chain.
2014
ITALIAN SUBSIDIARY OPENED
Swiss Eyewear Group Italia S.r.L., a wholly-owned Italian subsidiary, was founded in Varese, Italy. Successfully launched INVU through our organization in the Italian market.
Held the first Swiss Eyewear Group international distributor meeting in Nice, France with representatives from over 40 countries.
2015
OFFICE MOVE AND EXPANSION INTO US MARKET
Moved to the new corporate headquarters at Freilagerstrasse in Zurich, allowing for more creative space for the international design team, and accommodating the growing number of employees needed to support our expanding customer base.
Expanded INVU’s presence into the US market through a partnership with Europa Eyewear located in Chicago, Illinois.
2016
WINNER OF PRESTIGIOUS ENTREPRENEURIAL AWARDS
Swiss Eyewear Group won the Swiss Export Award and was a finalist for the prestigious Swiss Economic Forum Award.
2017
GLOBAL REACH
INVU expanded its presence into Asia, South East Asia, and Latin America. Distribution in over 70 countries with more than 15’000 retail partners.
2018
PRODUCT LINE EXPANSION AND MARKETING INNOVATION
Swiss Eyewear Group added optical frames to the INVU portfolio.
The first company to launch an innovative liquid crystal display for the point of sales, to demonstrate the unique benefits of the INVU ultra polarized lens.
2020
SWISS EYEWEAR GROUP HELPS IN THE FIGHT AGAINST COVID
A portfolio of safety glasses was launched. Swiss Eyewear Group became a key supplier of safety glasses to a large number of first responders, government organizations, and charity organizations.
Brought to market a highly successful, INVU “3 in 1” system featuring an optical frame with two magnetic clips – for sun protection and night driving.
2021
EXPANSION CONTINUES AND INVU GOES GREEN
Celebrated ten million happy INVU customers in over 90 countries, with over 45’000 retailers.
Launched the INVU sustainable eyewear collections from recycled PET and bio acetate.
2024
EKKIU – GUTSY EYEWEAR DESIGN FOR GENERATION Z
Swiss Eyewear Group proudly announced the launch of EKKIU, a daring eyewear collection for fashion-forward zoomers.
The spirited new collection is designed and engineered in Switzerland and crafted in handmade, environmentally friendly Acetate. With the addition of high end Tritan lenses from Eastman, EKKIU is offering not just high fashion, but also state of the art optics and superior clarity.
Learn more about EKKIU
Swiss Eyewear Group (International) AG
Freilagerstrasse 39
8047 Zürich
Switzerland
+41 (0) 44 533 58 70
contact@swisseg.com
Swiss Eyewear Group Italia S.R.L
Via Piave 11
21051 Arcisate (Varese)
Italy
Tel. +39 0332 1646855
N. verde: 800974089
info.italia@swisseg.com
GET IN TOUCH
At our headquarters in Zürich, Switzerland, our team of designers and fashion experts create sketches, artist impressions and initial designs taking inspiration from the latest fashion trends.
Once the designs have been reviewed and approved, our engineering experts take over and produce exact technical designs, engineering guidelines and precise technical specifications.
The design process is then completed by crafting an actual handmade 3D prototype for a final check, before the manufacturing process starts.
THE DESIGN PROCESS
Find out more about Swiss Eyewear Group
Read the new article on founded.ch:
THE MANUFACTURING PROCESS
With the exact specifications and the 3D prototype, we start engineering and manufacturing precision molds and custom tooling.
For the crafting of the actual glasses, we use only premium materials such as ultra light and flexible Swiss TR 90 or precious metal materials.
